If you are among those who use cow urine and dung products, October will put more choice at your fingertips. A rashtriya swayamsevak sangh backed pharmacy is bringing dozens of its natural cosmetics and medical products – most of them imbued with gau goodness to Amazon. After luxuriating in cow-dung soap lather, you will also have a choice of its Modi and Yogi kurtas to pull on.
Deen dayal dham, a centre run by RSS in Mathura will initially sell 30 – odd personal care ‘Therapatic’ products, such as the digestive kamdhenu ark, online. Its tailoring unit will also sell 10 styles of apparel. RSS spokesperson arun kumar said the purpose of selling the products online is to create more jobs for locals, and make them financially independent. If sales take off online, production and jobs will need to be increased. The dham sells personal care and medical products of over Rs 1 lakh and apparel worth 3 lakh every month.
Products of our kamdhenu line that have cow urine among the main ingredients and kurtas and other khadi products will be available on Amazon soon, manish gupta, deoputy secretary of the dham, told. Besides kamdhenu ark, which is made from cow urine and aniseed, the main dham’s deen dayal kamdhenu gaushala pharmacy makes products like ganvati, a tonic containing pepper, amla, tulsi, kamdhenu madhunashak chur for diabetes and obesity, shoolhar oil for spains and arthritis, shampoo, bath soap, face pack, toothpaste gupta said. Cow urine and dung is the base for their soaps, face packs and incense, and no synthetic chemicals are used.
We collect urine and dung from the cows in our shed and use them in the products, per the formulation. With just 10 workers, and 90 cows and calves, the pharmacy works on a small scale present. In 2015, they sold 700Kg chyawanprash, increasing to 1200kg next year. Although the products are only sold at the dham or in RSS camps, all of them are sold out much before the end of the year, said ramgopal, one of the worker.